Patrick Buchanan

SVP, Marketing Lulus

Patrick Buchanan is the SVP of Brand Marketing at Lulus, where he leads strategy and storytelling to grow one of the leading women’s fashion brands. Over the course of his career, he’s built and scaled marketing at startups, challenger brands, and heritage companies—driving results for businesses from $50M to $500M in revenue.

Patrick has built teams from the ground up, set strategy across brand, digital, influencer, and creative, and delivered results. He’s a metrics-driven marketer who thrives at the intersection of art and science—pairing creativity with data to maximize growth and P&L opportunities.

Passionate about purpose-driven brands, Patrick believes marketing is about more than awareness—it’s about creating real connection, building community, and inspiring people to see themselves in the story a brand tells.