Track Keynote: Using Customer Data for Effective Merchandising
This session will discuss how retailers translate raw customer data into actionable merchandising strategies. In a 20-minute panel, our two leaders will share:
• Leveraging data across physical stores, e-commerce, and mobile apps for a unified merchandising approach
• Utilizing live data (social media trends, local events, etc.) to adjust assortments and promotions quickly
• Insights on breaking down data silos and improving enterprise-wide data quality
Tuesday 24 March 12:00 PM - 12:20 PM The Customer Engagement Stage
Moderator
Managing Director, GlobalData
Speakers
President, Women's & Home, Anthropologie

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