Transactional and Emotional Loyalty

Today’s strongest brands are blending transactional incentives with emotional connection to create longterm relationships. Executives will share how they’re building loyalty strategies that reward behavior and strengthen affinity in a world where customer sentiment shifts fast.
Learnings will include:
• How to balance rewards and recognition without relying on brand-diluting discounts
• Building emotional connection through community, storytelling, and personalized experiences
• Measuring loyalty holistically and capturing ROI that goes beyond repeat purchases

Thursday 26 March 1:30 PM - 2:10 PM The Customer Engagement Stage