The Mexican Online Sales Association (AMVO) is a non-profit civil organization established in 2014 to support and promote the development of e-commerce and the digital economy in Mexico. AMVO brings together more than 550 Mexican and international companies (startups, brick-and-mortar businesses, agencies, and pure players) from the retail, fashion, travel, and financial services sectors, among others, seeking to develop their e-commerce and implement industry best practices.