Amanda Cole

Chief Marketing Officer Bloomreach

Amanda Cole serves as Chief Marketing Officer of Bloomreach, leading the execution of the company’s marketing strategy to drive further business demand and brand awareness. Amanda is a passionate marketing professional with more than 15 years of experience in helping SaaS companies build impactful brands, communicate differentiated value, and grow high-performing marketing teams. She previously served as the company’s senior vice president of global marketing, having joined in January 2021 through the acquisition of Exponea. Prior to joining Exponea, Amanda served as Vice President of Demand Generation at Blueshift, a Customer Data Platform, and previously held the position of Vice President of Marketing, Americas and Global Programs at Basware, a financial software company. Amanda also serves on the MACH Alliance Executive Board, helping the Alliance to remain true to its vision, mission, and values by providing strategic direction.