Amanda Rosen Bailey

Chief Client Officer VML

Amanda is Chief Client Officer and NA Commerce Lead at VML

A bold change agent, fearless and heartful, Amanda partners with some of the most iconic brands in North America to build integrated commerce experiences that connect brand to shelf to drive conversion.  Her conviction is simple: commerce is the multiplier of growth.
Versed across a multitude of channels — from the inner workings of retail media networks, marketplaces, and commerce platforms to shopper psychology, agentic commerce, brand building and AI-mediated discovery — Amanda has spent 15+ years at the intersection of where brands are built and where purchases are won. 

Whether it's engineering growth on Amazon, Walmart, or TikTok, activating across retail media networks, or preparing brands for the age of AI agents, Amanda brings rare fluency across the full North American brand and commerce ecosystem. As the industry shifts toward algorithm-driven shopping, she's focused on one question: how do brands win hearts, minds — and machines?

She's built a career delivering the kind of commerce growth that moves markets — not just wins awards.  The 100+ industry honors across 500+ diverse brands, including 16 Cannes Lions and 30 Effies, demonstrates Amanda's ability to balance creativity and performance to drive real business outcomes. 

When she's not accelerating commerce growth, Amanda's passion is in nurturing the next generation of talent to be ready for the future.  As founder of the Values Project, her work extends to development through a personal brand immersion that has helped 1,000+ young leaders find their purpose and enter the world with confidence.