Amy Andrews
President Mars United Commerce
As President of Mars United Commerce, Amy Andrews leads the commerce marketing company’s strategy and operations in North America. Amy has spent her 20-year marketing career focused on understanding how shoppers shop and creating engaging commerce experiences on both the agency and client side, including leading the Shopper Marketing & Insights team at Ubisoft Entertainment.
In her nearly 15 years of tenure at Mars United Commerce, she has co-founded an in-house strategic consultancy, launched the first international office in London, and opened the company’s first Seattle office to service Mars’ clients’ growing Amazon business. Most recently, she served as Chief Business Strategy Officer, overseeing activity for all North American brand clients, including Mars Inc., Anheuser-Busch and The Campbell’s Company. Amy became President when Mars United Commerce was acquired by The Publicis Groupe in 2024.
A leader at the agency and across the industry, Amy serves on a core peer group at Chief, a private membership network dedicated to connecting and supporting women executives. In 2022, she was recognized as a Woman of Excellence in Path to Purchase Institute’s annual competition. She holds a BS from the University of Michigan and an MBA from the University of California, Berkeley. She currently lives in Brooklyn, New York with her husband and two young boys.
2026 Preliminary Agenda Sessions
Retail Media Innovation: Retailer+Brand Case Studies
Tuesday 24 March 10:20 - 11:00 Marketing & Media Stage
The Evolution of Retail Media
