Ashley Schapiro

VP, Marketing, Media, Performance & Engagement American Eagle

Ashley Schapiro is a Global Marketing executive and Vice President of Marketing at American Eagle, where she leads all media, performance, measurement, digital innovation, collaborations, social, talent, video, influencers, and PR. Under her leadership AE marketing has positioned itself as a profit center prioritizing measurement and data fueled decision making. Balancing commercial rigor with an industry-leading partnership strategy, spearheading high-profile collaborations with Sydney Sweeney, Travis Kelce, Coco Gauff, Trevor Lawrence, and The Summer I Turned Pretty cast. Ashley’s ability to bring brands to life while blending purpose with pop culture ensures AE remains a brand that actively shapes the conversation of a generation. Ashley resides in New York with her husband, two children and dog Biggie Smalls.