Barbie Cameron

Chief Stores Officer Macy's Inc.

Barbie Cameron was appointed Macy’s Chief Stores Officer in February 2025.

In this role, Cameron leads the store operations across the Macy’s nameplate, from flagships to small format stores. She is responsible for overseeing in-store experience, staffing and call center operations. Cameron spearheads initiatives to modernize Macy’s, to improve the shopping environment and elevate the customer and colleague experience.

Cameron most recently served as the senior vice president and regional director of stores, East Region and was interim chief stores officer since August 2024. She began her career at Macy’s in 1987 as a sales manager, quickly advancing to store manager and continued to take on more responsibility within the stores organization. Cameron has also held numerous leadership positions across Macy’s, including roles in merchandising execution and buying.

Cameron holds a bachelor’s degree from the University of Virigina.