Bruce Richards

Head of Industry Strategy and Marketing Retail & Consumer Goods Adobe

Bruce Richards joined Adobe in 2018 and today leads Global Industry Strategy for Consumer Goods with a bold, future-forward vision. With more than 25 years of executive experience across Retail and Consumer Goods, Bruce is a driving force behind Adobe’s industry direction—helping brands innovate, adapt, and win in an environment where consumer expectations evolve by the minute.

A specialist in customer experience, digital transformation, and modern marketing, Bruce partners closely with Adobe’s clients to design standout strategies and build the solution ecosystems that bring them to life. His career spans leadership roles in marketing, consulting, and customer advisory, where he led client services teams supporting some of the world’s most iconic brands, including Macy’s, Estée Lauder, Bloomingdale’s, Beiersdorf, CVS/pharmacy, and Hanesbrands.