Elina Vilk

President & Chief Business Officer David's Bridal

Elina Vilk serves as the President and Chief Business Officer of David’s Bridal. Elina is a forward-thinking business leader who joined the David’s team in 2024 (previously of Hootsuite, Meta, PayPal, and Visa). Elina oversees company growth and innovation, including leading its strategic initiatives, including the acquisition of Love Stories TV in December 2024 and the newly launched tech and media platform, Pearl Media Network. Elina oversees company growth and innovation across marketing, digital, e-commerce, partnerships, sales and more.

Elina is tasked with expanding Pearl’s vendor services and creating a media network and marketplace to help businesses grow. Elina comes to David’s from Hootsuite, where she was CMO. She brings more than two decades of experience leading high-functioning talent. As a trailblazer in marketing and sales strategy for the world’s foremost brands, and as a digital innovator at the forefront of technology, she firmly believes in the power of customer centricity as the driver to every organization.

Prior to joining Hootsuite, Elina led marketing at WooCommerce, where her team focused on democratizing opportunities for small businesses, developers, and creators worldwide. She previously led Small Business Marketing at Meta, where her team enabled small businesses to build their online presence and meaningful customer connections on Facebook’s family of apps, including Instagram, Facebook, WhatsApp, and Messenger. Elina also led Global Marketing for the Large Enterprise team at PayPal and led consumer and digital advertising at Visa, including the award-winning “More People Go With Visa” campaign.