Joe Shoemaker

VP, Digital SNIPES

Joe Shoemaker is VP of Digital at SNIPES, a sneaker and lifestyle retailer with 360 locations across the U.S. He began his career in performance media and data analytics before transitioning to brand-side leadership. At SNIPES, he leads customer experience and loyalty alongside e-commerce and paid media, with a focus on building programs that connect brand culture to lasting customer relationships with the sneaker and streetwear consumer.