Max Sinclair

Founder & CEO Azoma

Max Sinclair is the founder of www.azoma.ai. Azoma’s mission is to help brands dominate the era of Agentic Commerce & AI Driven Discoverability Azoma has received the backing of eBay Ventures and other top-tier VCs, and is the trusted partner of the likes of Mars, Colgate, Zappos, and others.

Prior to founding Azoma, Max spent 6 years at Amazon in various global leadership roles, including being responsible for Customer’s browsing experience for the launch of Amazon in Singapore; and leading the scale-up of Amazon Third Party Grocery across the EU.

Max was educated at Mila, a leading global Artificial Intelligence Institute. Max is also the host of the New Frontier, the AI for Ecommerce podcast. He speaks globally at Conferences on Generative Engine Optimization (or Answer Engine Optimization), and the impact of AI on ecommerce, society and the future of work. He has also been featured in top-tier publications such as the BBC & Vogue Business.