Keen is an AI-native marketing decision system that connects what happened to what to do next. We measure incremental revenue, ROI, and net profit impact across the full budget, including long-term brand effects. Those insights power scenario-based weekly buying plans, outcome forecasting, and plan-versus-actual reconciliation—so performance improves every cycle. Adopt Keen as a point solution for a high-stakes question or scale it into a complete, closed-loop operating system.