Vercel powers the storefronts and customer experiences for leading brands like OpenAI, PayPal, Ramp, and Supreme, helping them convert more visitors and protect revenue during peak traffic events. Our composable commerce platform combines AI-powered development tools with enterprise-grade infrastructure that automatically scales during Black Friday, holiday shopping, and flash sales without downtime. Retailers choose Vercel because we deliver the performance metrics that directly impact their bottom line: faster page load times, improved Core Web Vitals scores for better SEO rankings, and zero-revenue-loss deployments that keep checkout flows running smoothly during critical shopping moments.