Innovative Approaches to Marketing Across the Customer Journey

Today’s customer journeys are more multifaceted than ever, complicating efforts to reach people with relevant messages at optimal moments. This session will feature three senior marketing leaders, sharing their insights into:
• Tactics for optimizing “full funnel” marketing campaigns today
• Technologies that assist in tailoring media and messaging for maximum effectiveness
• The changing role of older media like print catalogs, TV, and balancing those with more modern platforms.

Tuesday 24 March 12:00 PM - 12:40 PM Marketing & Media Stage