Insights: New Research on Consumer Attitudes Toward AI

As AI infiltrates more aspects of our daily lives, brands are left wondering how customers really feel about AI in retail and the wider world. Join us for an insights session devoted featuring new original research presentations that will analyze consumer mindset and sentiment in the age of AI. Topics presented will include:
• Consumer perspectives on AI's power to enrich shopping and buying
• Identifying the blurry boundaries between convenience/enhancing vs. invasive AI applications
• Assessing the correlation between AI perception, brand adoption, and reputation impact

Tuesday 24 March 9:30 AM - 10:10 AM AI Stage