Stores as Venues for Connection
Physical stores can represent culture, commerce and community. In this session we explore how brands are taking their brick-and-mortar locations to the next level, fostering a sense of connection for their customers. We’ll discuss:
• Building brand rituals that invite participation, not just purchases
• How brands foster belonging with emotionally resonant in-store experiences
• Recognition of customer voices and storytelling strategies to build identity
Tuesday 24 March 10:20 AM - 11:00 AM The Customer Engagement Stage
Cultivating Community
Moderator
Senior Managing Director & Consumer Equity Research Analyst, Guggenheim Securities
Speakers
Chief Marketing Officer, Simon Property Group
