Tactics for AEO and GEO

This Tactical Lab session will provide the insights you need to master AI Engine Optimization and Generative Engine Optimization (AEO and GEO). In a small, interactive setting, an industry expert will present frameworks and tactics for influencing AI chatbots – the content they track and trust. Then an executive from a retailer or brand will share how they are deploying tech and tactics to ensure that their products, solutions, and messages are looked on favorably by the AIs. Participants in this session will learn:
• How to set priorities for AEO and GEO across the various major AI chat offerings today
• Evaluating tech solutions and homegrown approaches to creating AI-trusted content
• How to measure whether AEO and GEO efforts are moving the needle

Tuesday 24 March 10:20 AM - 11:00 AM Lab AI