Track Keynote: Using Customer Data for Effective Merchandising & Marketing
This session will discuss how retailers translate raw customer data into actionable merchandising and marketing strategies. In a 20-minute fireside chat, our leader will share:
• Leveraging data across physical stores, ecommerce, and mobile apps for a unified merchandising and marketing approach
• Utilizing live data (social media trends, local events, etc.) to adjust assortments and promotions quickly
• Insights on breaking down data silos and improving enterprise-wide data quality
Tuesday 24 March 12:20 PM - 12:40 PM The Customer Engagement Stage
Building Emotional Connections With Shoppers
Generative and Agentic AI
Trendspotting - Staying Ahead of Fast-Changing Tastes and Preferences
Unlocking new business opportunities
Moderator
Managing Director, Beauty & Health, NielsenIQ
Speakers
President & CEO, Sally Beauty
