Using Customer Data for Effective Merchandising: A Conversation
This session will discuss how retailers translate raw customer data into actionable merchandising strategies. In a 20-minute panel, our two leaders will share:
• Leveraging data across physical stores, e-commerce, and mobile apps for a unified merchandising approach
• Utilizing live data (social media trends, local events, etc.) to adjust assortments and promotions quickly
• Insights on breaking down data silos and improving enterprise-wide data quality
Tuesday 24 March 12:20 PM - 12:40 PM The Customer Engagement Stage
Building Emotional Connections With Shoppers
Fostering Loyalty
Moderator
Managing Director, Beauty & Health, NielsenIQ
