Unlocking Retail Media Measurement
For this interactive tactical lab, we’ll take a deep dive into retail media metrics. Attendees will learn how to conquer some of the most common measurement issues experienced across RMNs, including fragmented definitions and the absence of comparable KPIs. Learnings will include:
• Methods to increase transparency
• Addressing gaps between onsite/offsite/in-store
• When to shift from results to actions - budget shifts, creative tweaks, and pacing
Wednesday 25 March 9:30 AM - 10:10 AM Tactical Lab B
Lab B
Speakers
VP, Commerce & Retail Media, IAB
Co-Founder & Chief Marketing Officer, Think Blue
Executive Director, Head of Client Success, CVS Media Exchange, CVS Health
