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Case Studies: Redefining Site Search and Discovery

In this session we hear from industry leaders who are shifting and modernizing site search to convert questions and keywords into confident transactions. Speakers will discuss:
• Visual search alternatives and/or content led discovery
• Data-driven personalized UX (localized, specs, etc.)
• AI-assisted search enrichment programs/conversational helpers


Wednesday 25 March 10:20 AM - 11:00 AM The Customer Engagement Stage

Add to calendar 03/25/2026 10:20 03/25/2026 11:00 Case Studies: Redefining Site Search and Discovery The Customer Engagement Stage US/Pacific
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Moderator

Sarah Engel

President, January Digital

Speakers

Rafe Colburn

Chief Product & Technology Officer, Etsy

Tess Kornfield

VP, Product & Data Science, ThredUp