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From Disruptor to Dominant: How Continuous Evolution Keeps Wayfair One Step Ahead



Wayfair helped define the early era of ecommerce, transforming how customers shop for the home category, from their homes. Even though Wayfair has evolved to become one of the leading incumbents in its category, it has never stopped evolving to stay relevant and meet customers where and how they like to shop. 

Co-founder and CEO Niraj Shah will discuss how the company's experience navigating multiple past tech cycles has prepared it to meet the current rise of generative AI, and how it continues to take share in a challenging category. This includes expansion into physical retail stores, which is ramping up this year.

As retail enters its next chapter, this conversation explores what it takes not just to disrupt an industry, but to keep disrupting yourself.


Tuesday 24 March 3:15 PM - 3:35 PM The Main Stage

Add to calendar 03/24/2026 15:15 03/24/2026 15:35 From Disruptor to Dominant: How Continuous Evolution Keeps Wayfair One Step Ahead The Main Stage US/Pacific
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Speakers

Niraj Shah

CEO & Co-Chair, Wayfair