Keynote: Built for the Long Run: How New Balance Sets a Global Pace

President & CEO Joe Preston will explore how New Balance is playing offense in a highly competitive global landscape by making focused bets at the intersection of sport and culture. With a clear eye on winning as a premium athletic brand, New Balance is making intentional choices about where to invest and how to show up around the world.

Reflecting on what has driven the privately held company to achieve explosive growth and global brand momentum, Preston will outline the principles anchoring New Balance, including:

Why a “think global, act local” mindset enables the company to gain premium market share while staying deeply connected to its ‘OneNB’ culture, community focus, and product innovation that defines its unique heritage and path forward.
How to build value-based partnerships with elite athletes and artists, design next-gen products, and create consumer experiences that drive meaningful connection.
What it takes to rise to the moment with the next generation—meeting Gen Z and Gen Alpha where they are with a point of view that is design-led, inspirational, and authentic.

Thursday 26 March 9:25 AM - 9:45 AM The Main Stage