Retail Media Innovation: Retailer+Brand Case Studies
This session features a series of conversations between a retail media executive and a brand working with them, exploring how the rise of commerce media is re-writing the rulebook on retailer-brand relationships. Attendees will hear:
• What’s working in retail media today, and also what both sides would like to improve going forward
• Data, metrics, and ensuring accountability
• How partners collaborate to push the envelope on what retail media can do
Tuesday 24 March 10:20 AM - 11:00 AM The Marketing & Media Stage
The Evolution of Retail Media
Moderator
President, Mars United Commerce
Speakers
Head of Industry, Orange Apron Media, The Home Depot
SVP & Head of Global Marketing, Behr Paint Company
