Technologies Enabling Unified Commerce

This tech spotlight features four innovative technologies enabling unified commerce, making shopping feel continuous, not channel-bound. See how organizations can shift to align around the customer. You’ll hear:
• Interoperability and standards that keep experiences consistent
• Flexible platforms that adapt to evolving journeys and partners
• AI-driven optimization that complements brand strategy

Thursday 26 March 12:40 PM - 1:20 PM The Technology Stage

Physical and Digital in an Era of Unified Commerce

Tech Spotlight Stage

Add to calendar 03/26/2026 12:40 03/26/2026 13:20 Technologies Enabling Unified Commerce The Technology Stage US/Pacific

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Moderator

Hitha Herzog

Founder & Chief Research Officer, H Squared Research

Speakers

Adriana Bourgoin

Chief Customer Strategy Officer, Commerce Cloud, Salesforce

Jan Arendtsz

Founder & CEO, Celigo

Rohan Shah

Co-Founder & CRO, Extend

Morgan Kuntze

Global Partnerships Lead, Cash App, Afterpay, and Square, Block